Process shaped by heritage.

Brand Strategy

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Content Creation

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Paid Ads

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Social Media

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Website Design

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Brand Strategy ✳︎ Content Creation ✳︎ Paid Ads ✳︎ Social Media ✳︎ Website Design ✳︎

Not By Halves is a marketing and strategy partner for businesses across Stoke-on-Trent, Staffordshire and Cheshire.

Cartoon illustration of a lightbulb with the filament, representing ideas.

Every business gets to a point where something starts to feel a bit… off.

You might be growing but not quite attracting the right kind of customers.
You might have built a solid reputation over the years, but your brand no longer does it justice.
Your website might look ‘ok’, but it’s not been touched in years.

Or you might simply know there is more potential, but no clear plan to get there.

It is rarely one big issue. More often, it is a collection of small things that have built up over time. Before long, marketing becomes something you “do when you get chance” rather than something that actively supports the business.

We are Stokies, and we know what a perfected process looks like.

In a city built on ceramics, there’s an understanding that you can’t rush something and expect it to last. As easy as it looks, you don’t throw clay on a wheel, hope for the best and stick it in the kiln five minutes later. Well, you could… but you’d not like the result!

The same applies to marketing.

When things are rushed, mishmashed together or changed without strategy, it shows. You end up with a mix of ideas that never quite come together, and a lot of effort that doesn’t deliver what it should.

Crafted With Care

Not By Halves takes a more considered approach. One that follows a clear process, start to… well, does marketing ever truly ‘finish?’.

Digital illustration of clay with a round shape, soft texture, and a slightly uneven surface.

The Clay

This is where we get under the surface of your business. What you do, who you work with, how you’re seen and where things are not quite lining up.

Illustration of ceramic pot on a potters wheel, spinning.

The Throw

This is where it starts to take shape. A clear direction, a proper plan that means something.

Drawing of a clay pot with a narrow neck and rounded body, along with a small wooden tool next to the pot.

The Shape

Now it begins to look like something. Your brand, your website and your messaging start to reflect the business behind them.

Digital illustration of a ceramic kiln with a fire burning, surrounded by a brick arch.

The Fire

Time to put it to the test! Comms go live, ideas come to life and everything is refined, tested and refined again.

Illustration of a clay pottery vase with two sparkles near it, representing a finished, fired ceramic vase.

The Finish

A result that feels right; consistent, confident and built to last.

As potters…

We’re passionate about doing things in the right order, with a bit of care and attention and that tends to make all the difference.

Abstract swirling pattern of red, orange, black, and cream colors blending together in a fluid, marbled design.

Our Services

Marketing support that fits where you are

Not every business needs the same level of support.

Some need a clear sense of direction. Some need help getting things done. Others need both, and someone to keep it all moving without it slipping down the priority list.

Not By Halves works across the full marketing mix, stepping in where it adds real value and keeping everything moving as it should.

  • We’ll help you get a clear view of where you are, what’s working, what’s not, and what needs to happen next with a clear and realistic plan.

    This can include:

    • Market and competitor analysis

    • Customer segmentation and personas

    • Marketing plans and roadmaps

    • Campaign planning

    • Positioning and messaging direction

    • Budget planning

  • What once felt right can start to feel outdated or just not quite “you” anymore.

    You’ll start to feel everything come back in line, so your business is represented properly.

    This can include:

    • Brand identity design (logos, colours, typography)

    • Brand guidelines to bring organisation to your brand

    • Tone of voice and messaging refinement

    • Rebrands and brand refreshes

    • Ensuring visual consistency across all touchpoints

  • Your website should be doing more than sitting there looking nice. It should support your business, answer customer’s questions, build their confidence in your brand and make it easy for people to take the next step to purchase.

    This can include:

    • Website design and development

    • User experience (UX) planning

    • Content structure and good old-fashioned copywriting

    • Conversion-focused layouts

    • SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) 

    • Ongoing updates and improvements

  • This is often where businesses feel the most overwhelmed. There are a lot of options, and not all of them are a priority. Our focus is on choosing the right channels and using them properly.

    This can include:

    • SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) 

    • Google Ads and paid search

    • Social media management and content creation

    • LinkedIn marketing for B2B

    • Email marketing and nurture campaigns

    • Content marketing (blogs, case studies and more)… In fact, businesses with blogs get 68% more leads than those who don’t regularly update their sites

    • Analytics and performance tracking

    • Lead tracking and reporting

    It is not about being everywhere. It is about being visible in the places that matter.

  • Offline still has its place, especially in sectors where relationships and reputation carry weight. When used properly, it supports everything else you are doing.

    This can include:

    • Brochures, flyers and printed materials

    • Signage and vehicle branding

    • Exhibition and event support

    • Direct mail campaigns

    • Sales collateral and presentation materials

    • PR and local press coverage

    • Networking and local sponsorship activity

    It is often the combination of online and offline that makes things stick… Have you ever heard of the ‘Marketing Rule of 7’?

  • Sometimes the issue is not attracting people. It is what happens when your customers interact with your brand. This looks at how someone moves from first contact through to enquiry, and where things might be falling short.

    This can include:

    • Mapping the customer journey

    • Identifying drop-off points

    • Improving website navigation and flow

    • Reviewing enquiry processes

    • Aligning messaging across touchpoints

  • More leads do not always mean more business. This is about making sure the opportunities you already have are being handled in the best way.

    This can include:

    • Sales process reviews

    • Enquiry handling improvements

    • Proposal and quotation support

    • Follow-up strategies

    • Messaging and positioning for sales conversations

  • Marketing works best when it is aligned with how your business grows. This brings everything together so marketing, sales and wider activity are all moving in the same direction.

    This can include:

    • Business development planning

    • Target account strategies

    • Campaign alignment with sales activity

    • Support for new service launches

    • Growth planning and prioritisation

  • Sometimes you do not need someone to do it all for you. You just need the right support. This helps build confidence within your team so things continue to move forward.

    This can include:

    • One-to-one mentoring

    • Leadership training sessions

    • Guidance for junior team members

    • Ongoing check-ins and accountability

Work With Us
Work With Us
Laptop on a table displaying Part 4 Tail Lifts website, with a large stone and two beige vases nearby.
A catalog titled "Mackworth Vehicle Conversions" lying on a white surface next to a cup of coffee. The catalog has a maroon cover with white and red text, and shadows of tree branches are cast on the surface.
A magazine or brochure standing upright on a table with two vases of flowers on either side. The left vase has dried, brown flowers, while the right vase has green, leafy plants. The magazine features images of vehicle interior modifications and tools, with text related to electrical systems, inverters, and vehicle maintenance.

Recent Projects

Let's Work Together

If you feel like your marketing could be working harder, let’s start with a conversation! A quick call about your business could bring some clarity of where you are and what to do next.